Mountain Dew: Raid

Mountain Dew, known for its bold flavors and connection to the gaming community, sought to elevate emerging Twitch streamers by leveraging cutting-edge technology. The goal was to organically boost streamer visibility and help them grow their audiences. The result was Mountain Dew Raid, an innovative initiative powered by AI. We developed a smart crawler that scanned active Twitch streams, identifying those with Mountain Dew products visible on camera. Streamers who were detected were invited to join the Raid, giving them tools and incentives to expand their reach on Twitch. The custom-built AI model was fine-tuned to recognize subtle branding differences and scan thousands of streams in real-time using a distributed network of 50 GPU-powered virtual machines. The initiative provided unique rewards, such as spots on the Mountain Dew Gaming Channel, one-on-one coaching, and access to a community of like-minded streamers. By spotlighting Mountain Dew's biggest fans, this project not only rewarded brand loyalty but also demonstrated the powerful potential of AI in reshaping digital interactions.

Responsibilities

I was responsible for developing the admin panel for moderators, which streamlined the process of managing and promoting the identified streamers. Additionally, I created a video plugin for the Twitch platform to support this functionality.